Long valued by marketers of a variety of products for their light weight, the market for aluminum containers is expanding — notably in the area of aerosol products. Worldwide, aluminum aerosol containers account for nearly half the market, beating out steel/tinplate. Companies in the health and beauty, pharmaceutical and food industries are increasingly drawn to aluminum’s “shape-ability”, ease of decoration, and elegant appearance and feel in the hand. Did you know that aluminum also has a greater pressure resistance than steel?
For so many reasons, it’s no wonder that aluminum is beginning to muscle in on steel as the material of choice for aerosol containers.
While a great shape is highly coveted in the beauty industry for skin care, cosmetics, hair care and sun tanning applications, it is equally fitting for food, pharmaceuticals and household products — everything from cooking spays to topical analgesics to room deodorizers. Even automotive categories are getting more mileage with aluminum aerosol containers for products such as specialty cleaners and other auto-care items. What’s more, a uniquely shaped aluminum container helps prevent product counterfeiting, a problem that can cost millions in potential brand-reputation damage.
Few metals lend themselves to as many decorating and finishing options as aluminum. From the modern look of brushed aluminum to the drama of debossing, aluminum goes where steel simply cannot. Increasingly, marketers are taking advantage of aluminum’s inherent good looks, with its soft patina. Aluminum aerosol containers accept in-line lithography beautifully; allowing for a rainbow’s worth of colors and a spectrum of design effects, such as halftones and gradients. Whether a brand demands a vivid day-glod or metallic finish or a sophisticated matte look, aluminum makes it possible.
