Aluminum use in beauty packaging has a long reach. It extends from an aluminum container used in a 99 cents bottle of hairspray to a prestige cap on a $99 bottle of perfume. No matter where it’s used, metal conveys a message of value and has long been a beauty favorite. And lately aluminum has been spotted reaching further into the beauty market.
Aluminum components are often utilized for luxury lines. Aluminum caps with anodized finishes are very common. Anodized aluminum gives you the feel of some richness when you hold it. Companies are also adding weight to the caps.
The mid-mass beauty market has also followed suit. Traditionally, the mid-mass market used plastic caps for fragrance. But now, they are starting to use metal caps in order to close the gap between them and the prestige market. They use upscale packaging to attract other customers.
The mid-mass beauty market has also followed suit. Traditionally, the mid-mass market used plastic caps for fragrance. But now, they are starting to use metal caps in order to close the gap between them and the prestige market. They use upscale packaging to attract other customers.
Aluminum in its various forms offers a number of benefits to the brand marketer. The reason most people choose metal to begin with is that it is a material that, when decorated, can really get the attention of the shopper. It is a package that can have extended use, where the packaging stays around long after the product is consumed.
Aluminum in its various forms offers a number of benefits to the brand marketer. The reason most people choose metal to begin with is that it is a material that, when decorated, can really get the attention of the shopper. It is a package that can have extended use, where the packaging stays around long after the product is consumed.
Aside from aesthetic advantages, metal containers can offer functional features as well. In the case of aerosol containers, metal is used in spray cans because of its resistance to pressure.
